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Inspired by the 

Habesha culture 🌍


Sabelle Beraki, the founder with deep roots in Eritrea, cherishes her cultural heritage profoundly. Driven by an aspiration to create something that not only represents her but is also connected with the cultural richness she holds dear, she embarked on this creative journey.


In a tribute to her Eritrean heritage, she named the doll "Selam," a word that resonates with the dual meaning of "peace" and "hello" in Tigrinya, the native language of Eritrea. This name is not only beautiful but also commonly used in both Eritrea and Ethiopia, reflecting the cultural significance and connection she aims to embody through her creation.


Click the buttom below to read more about Sabelle and her story behind Bells Toys. 

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